"Weapons of Mass Deception"?

I've seen a bunch of sensationalist posters announcing an event called "WMD: Weapons of Mass Deception". Seemed a bit odd, so I thought I should put it up here, as I'm not completely sure about this guy's politics. Here's the details:

Monday November 6th
7 to 10 pm
ELH (Engineering Lecture Hall) Room 100
Danny Schechter, Filmmaker
Sponsored by ASUCI

Synopsis of the film

The film's website

Danny Schechter's blog

His personal bio

Wikipedia's take on Danny Schechter